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Was ist ChatGPT und wie lässt es sich im Marketing, etwa bei YouTube-Anzeigen einsetzen? ✨

Hier hilft ChatGPT im Marketing: ✓ Einsatzmöglichkeiten ✓ KI leicht gemacht ✓ Content erstellen für YouTube-Anzeigen ► So einfach kann es gehen

von Miriam Betancourt

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Zusammenfassung

Hast du dich jemals gefragt, wie du eine effektive YouTube-Anzeige schreibst? Miriam Betancourt hat die Lösung: Mit ihrem speziellen GPT in ChatGPT kannst du sofort einen ersten Entwurf für deine Anzeige erhalten. Dieser GPT verwendet ihre bewährte Methode, um dir Schritt für Schritt durch den Prozess zu helfen.

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Hier zeige ich dir, wie das funktioniert:

Ich öffne ChatGPT, wo mein GPT bereits eingerichtet ist.

Der GPT fragt dich zuerst:

Wer ist dein Kunde, der von der Anzeige angezogen werden soll?

Und zweitens: Was ist das Hauptproblem dieser Kunden?

Nehmen wir an, du verkaufst Solaranlagen.

Dein Kunde hat ein Haus und möchte seinen eigenen Strom produzieren, um unabhängiger zu sein.

Nachdem du diese Fragen beantwortet hast, fragt der GPT weiter:

Was qualifiziert dich als Anbieter?

Zum Beispiel: „Ich habe in den letzten fünf Jahren über 3000 Projekte erfolgreich umgesetzt.“

Jetzt kommt eine wichtige Frage:

Was machst du anders als deine Wettbewerber?

Hier geht es darum, deine Expertise zu zeigen.

Aus meinem Business könnte ich sagen: „Ich nutze Bestseller-Konzepte, die ich für YouTube-Anzeigen adaptiert habe.“

Als Nächstes fragt der GPT:

Was willst du bewerben?

Einen Newsletter, eine Fallstudie, ein Webinar, ein Verkaufsgespräch oder ein Produkt?

Für unseren Solaranlagen-Hersteller könnte es eine Fallstudie sein, die zeigt, was mit Solaranlagen auf Häusern möglich ist.

Und schon generiert der GPT die erste Anzeige.

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Schauen wir uns mal an, wie so eine YouTube-Anzeige aufgebaut ist:

Sie besteht immer aus drei Elementen:

👉Aufmerksamkeitshaken: Für wen ist die Anzeige und warum lohnt es sich weiterzuschauen?

👉Hauptteil: Hier bieten wir Mehrwert mit einem Aha-Effekt.

👉 Handlungsaufforderung: Was soll der Zuschauer als Nächstes tun?

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Lerne aus meinen Erfahrungen

Ich habe viele Höhen und Tiefen erlebt und möchte mein Wissen mit dir teilen, was tatsächlich funktioniert

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Ein Beispiel für eine YouTube-Anzeige von ChatGPT kreiert:

Aufmerksamkeitshaken:

„Träumen Sie davon, Ihren eigenen Strom zu produzieren und dabei bares Geld zu sparen? Haben Sie ein Haus und wollen unabhängiger von steigenden Strompreisen werden? Dann bleiben Sie dran, und ich zeige Ihnen, wie einfach das sein kann.“

Dann kommt der Hauptteil:

„Mein Name ist [Name des Unternehmens]. In den letzten fünf Jahren haben wir über 3000 Projekte erfolgreich umgesetzt. Was uns besonders macht: Wir betrachten jedes Objekt individuell und erstellen einen maßgeschneiderten Plan, der perfekt zu Ihrem Haus passt.“

Und zum Schluss die Handlungsaufforderung:

„Jetzt haben wir etwas Besonderes für Sie: eine kostenlose Fallstudie, die zeigt, was mit Solaranlagen auf Häusern alles möglich ist. Verpassen Sie nicht die Chance, Ihr Leben nachhaltig zu verändern.“

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Darüber hinaus gibt es noch andere Einsatzmöglichkeiten im Online-Marketing.

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Weitere Beispiele von verschiedenen Marketingstrategien:

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Suchmaschinenoptimierung (SEO) durch Keyword-Optimierung

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 Genau diese Strategie nutze ich gerade auch für mein Content-Marketing in diesem Blog.

Ich habe mithilfe von KI diesen Blogpost optimiert.

ChatGPT kann dabei helfen, die relevanten Suchbegriffe zu identifizieren:

✅ Suchbegriffe, die zum Thema passen

✅Begriffe, die von Kunden verwendet werden

✅ Begriffe, die branchenspezifisch sind

✅Suche nach dem richtigen Keyword unterstützen

✅ Auch bei der Erstellung von Inhalten gibt es viele Impulse. Es hat aber auch seine Grenzen. Dazu später unten mehr.

Mit dieser Methode lassen sich auch umfangreiche Keyword-Recherchen schnell und effektiv durchführen.

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Kommunikation mit der Zielgruppe via Chatbots

Heutzutage spielt effiziente Kundenkommunikation eine große Rolle für eine erfolgreiche Marketingstrategie.

Mit der Verwendung von künstlicher Intelligenz in Chatbots wie ChatGPT kannst du deinen Kunden ein super Erlebnis bieten und diesen wichtigen Bereich verbessern.

Ein Beispiel dafür ist die Beantwortung der häufig gestellten Fragen der Kunden, zum Beispiel zu Produktdetails, Garantie oder Lieferoptionen bei einem Elektrogeräte-Unternehmen.

Ein Tool wie ChatGPT ermöglicht automatisierte und persönliche Kommunikation für effektive und hilfreiche Kundengespräche.

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Automatisierung von Social Media Posts mit ChatGPT

ChatGPT gibt Marketern die Chance, Social-Media-Aktivitäten zu automatisieren und so die Effizienz enorm zu erhöhen. Es kann den Zeitpunkt für Posts planen und sogar die Content-Erstellung automatisieren.

Dazu habe ich unten später Beispiel-Prompts gegeben, die digitales Marketing erleichtern.

Außerdem kann ChatGPT automatische Antworten auf Kundenanfragen über soziale Medien oder Messenger generieren, was Zeit spart und für schnellere Reaktionen sorgt. Das führt zu glücklicheren Kunden. Eine weitere Möglichkeit, ChatGPT im Bereich Social-Media-Automatisierung zu nutzen, ist die Erstellung und Veröffentlichung von Content in (fast) Echtzeit. Das System durchsucht Web-Inhalte und nutzt sie als Grundlage, um eigene Texte in einer menschenähnlichen Sprache zu erstellen. So können Marketer ihre Social-Media-Profile immer auf dem neuesten Stand halten und potenzielle Kunden mit interessanten Neuigkeiten versorgen.

[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=”flex” hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” align_content=”stretch” flex_align_items=”flex-start” flex_justify_content=”flex-start” hundred_percent_height_center_content=”yes” equal_height_columns=”no” container_tag=”div” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” absolute=”off” absolute_devices=”small,medium,large” sticky=”off” sticky_devices=”small-visibility,medium-visibility,large-visibility” sticky_transition_offset=”0″ scroll_offset=”0″ animation_direction=”left” animation_speed=”0.3″ filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ admin_toggled=”yes”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ align_self=”auto” content_layout=”column” align_content=”flex-start” valign_content=”flex-start” content_wrap=”wrap” center_content=”no” target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” order_medium=”0″ order_small=”0″ hover_type=”none” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ background_type=”single” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ animation_direction=”left” animation_speed=”0.3″ last=”true” border_position=”all” first=”true” min_height=”” link=””][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” flex_grow=”0″ top_margin=”50″ bottom_margin=”30″ alignment=”center” /][fusion_imageframe image_id=”30491|fusion-400″ hover_type=”none” align_medium=”none” align_small=”none” align=”center” lightbox=”no” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” caption_style=”off” caption_align_medium=”none” caption_align_small=”none” caption_align=”none” caption_title_tag=”2″ animation_direction=”left” animation_speed=”0.3″ filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″]https://www.miriam-betancourt.de/wp-content/uploads/2024/07/computer-148628_1920-400×400.png[/fusion_imageframe][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” flex_grow=”0″ top_margin=”50″ bottom_margin=”30″ alignment=”center” /][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” font_size=”24″ fusion_font_family_text_font=”Inter” fusion_font_variant_text_font=”400″ text_transform=”none” animation_direction=”left” animation_speed=”0.3″]

Personalisierte Kampagnen in E-Mails

Nutze ChatGPT, um deine Marketingstrategie zu optimieren.

Das Produkt von OpenAI erkennt die individuellen Bedürfnisse und Interessen deiner Zielgruppe und hilft dir dabei, maßgeschneiderte Angebote und Inhalte zu erstellen, die deine Conversion-Raten steigern und die Kundenzufriedenheit verbessern können.

Statt langweiliger Standard-E-Mails analysiert das KI-gestützte Tool für den E-Mail-Versand das Verhalten und die Interessen deiner Empfänger und passt die Inhalte entsprechend an.

[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=”flex” hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” align_content=”stretch” flex_align_items=”flex-start” flex_justify_content=”flex-start” hundred_percent_height_center_content=”yes” equal_height_columns=”no” container_tag=”div” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”#f6f5f1″ background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” absolute=”off” absolute_devices=”small,medium,large” sticky=”off” sticky_devices=”small-visibility,medium-visibility,large-visibility” sticky_transition_offset=”0″ scroll_offset=”0″ animation_direction=”left” animation_speed=”0.3″ filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ admin_toggled=”yes”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ align_self=”auto” content_layout=”column” align_content=”flex-start” valign_content=”flex-start” content_wrap=”wrap” center_content=”no” target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” order_medium=”0″ order_small=”0″ hover_type=”none” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ background_type=”single” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ animation_direction=”left” animation_speed=”0.3″ last=”true” border_position=”all” first=”true” min_height=”” link=””][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” flex_grow=”0″ top_margin=”50″ bottom_margin=”30″ alignment=”center” /][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” font_size=”24″ fusion_font_family_text_font=”Inter” fusion_font_variant_text_font=”400″ text_transform=”none” animation_direction=”left” animation_speed=”0.3″]

Wie nutze ich das Tool ChatGPT fürs digitale Marketing nun am effektivsten?

Jetzt müssen wir über “Prompt Engineering” reden. Dabei geht es darum, sogenannte Befehle zu erstellen, um das Ziel etwa einer Marketingkampagne zu erreichen.

Aber das ist nicht so kompliziert, wie es sich anhört. ChatGPT ist ein Sprachmodell, das Text und Code generieren kann, basierend auf menschlichen Anweisungen. Das Coole daran ist, dass man es einfach erklären kann, ohne ein ‘Ingenieur’ zu sein – man muss halt nur klar kommunizieren können, was man braucht.

[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=”flex” hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” align_content=”stretch” flex_align_items=”flex-start” flex_justify_content=”flex-start” hundred_percent_height_center_content=”yes” equal_height_columns=”no” container_tag=”div” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” padding_top=”50px” padding_bottom=”30px” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”rgba(249,249,249,0.5)” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”overlay” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” absolute=”off” absolute_devices=”small,medium,large” sticky=”off” sticky_devices=”small-visibility,medium-visibility,large-visibility” sticky_transition_offset=”0″ scroll_offset=”0″ animation_direction=”left” animation_speed=”0.3″ filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ admin_toggled=”yes”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ center_content=”no” target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”responsive-cls-two” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_color=”#bfbfbf” border_style=”solid” border_position=”all” padding_top=”50px” padding_right=”10%” padding_bottom=”50px” padding_left=”10%” animation_direction=”left” animation_speed=”0.3″ last=”true” border_sizes_top=”2″ border_sizes_bottom=”2″ border_sizes_left=”2″ border_sizes_right=”2″ first=”true” background_blend_mode=”overlay” min_height=”” link=””][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” font_size=”24″ fusion_font_family_text_font=”Inter” fusion_font_variant_text_font=”400″ text_transform=”none” animation_direction=”left” animation_speed=”0.3″]

👀 Hier ist ein Prompt-Beispiel, wenn ich tiefer in eine Zielgruppe für eine Marketingkampagne auf YouTube eintauchen möchte.

Bleiben wir bei unserem Beispiel mit der Solaranlage, um Trends und Muster im Kaufverhalten zu ergründen:

👉 „Mein Unternehmen verkauft Solaranlagen für Hausbesitzer, die unabhängig werden wollen von Energieversorgern. Sie sind bereit, für eine Lösung mit einer Solaranlage in ihr Haus zu investieren. Bitte erstelle für eine Marktforschung bezüglich dieses Produkts passende Fragen zur Analyse des Produkts, zur Wettbewerberanalyse und zu den Präferenzen der Zielgruppe.“ 👈

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⌨️ Um qualitativ hochwertige Texte zu bekommen, braucht es oft noch ein wenig Zusatzinformation. Denn bedenke, bei ChatGPT handelt es sich um Machine Learning. Es sollte sich aber nicht so anhören.

Darum gibt es noch diese zwei Prompts, um die Tonalität eines Textes zu optimieren:

👉 „Bitte achte darauf, dass deine Antwort auf meine nächste Aufforderung den angegebenen Stilrichtlinien folgt: Er sollte klar, einfach zu verstehen und prägnant sein. Er sollte authentisch und menschlich klingen. Er sollte Energie vermitteln und zum Handeln motivieren. Er sollte lebendig und dynamisch wirken. Er sollte kompetent und gut informiert klingen. Er sollte zugänglich und freundlich sein und sollte keinen komplexen Fachjargon enthalten.“ 👈

Dabei belassen wir es aber nicht. Ich will, dass ChatGPT noch mehr für uns tut.

👉 „Ich brauche deine Unterstützung bei der Verfassung eines Textes. Vorab bitte ich dich, einige Schreibbeispiele anzuschauen, um den gewünschten Stil zu erfassen. Nachdem du das gemacht hast, werde ich dir einen Beispieltext geben, den du analysieren sollst, und ich erwarte von dir ein “OK”. Dieser Prozess wird sich wiederholen, und du solltest jedes Mal “OK” sagen, bis ich “BEREIT” sage. Dann sollst du den Stil und Tonfall in ein paar Sätzen zusammenfassen, bevor du für mich zu schreiben beginnst.“ 👈

[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=”flex” hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” align_content=”stretch” flex_align_items=”flex-start” flex_justify_content=”flex-start” hundred_percent_height_center_content=”yes” equal_height_columns=”no” container_tag=”div” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” padding_top=”50px” padding_bottom=”30px” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”rgba(249,249,249,0.5)” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”overlay” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” absolute=”off” absolute_devices=”small,medium,large” sticky=”off” sticky_devices=”small-visibility,medium-visibility,large-visibility” sticky_transition_offset=”0″ scroll_offset=”0″ animation_direction=”left” animation_speed=”0.3″ filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ admin_toggled=”yes”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ center_content=”no” target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”responsive-cls-two” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_color=”#bfbfbf” border_style=”solid” border_position=”all” padding_top=”50px” padding_right=”10%” padding_bottom=”50px” padding_left=”10%” animation_direction=”left” animation_speed=”0.3″ last=”true” border_sizes_top=”2″ border_sizes_bottom=”2″ border_sizes_left=”2″ border_sizes_right=”2″ first=”true” background_blend_mode=”overlay” min_height=”” link=””][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” font_size=”24″ fusion_font_family_text_font=”Inter” fusion_font_variant_text_font=”400″ text_transform=”none” animation_direction=”left” animation_speed=”0.3″]

🤳  Hier ist nun ein Prompt-Beispiel für ein YouTube-Shorts oder Social Media Beiträge, das du schnell texten möchtest:

👉 „Mein Unternehmen stellt hochwertige Solaranlagen für Hausbesitzer her, die unabhängig von Energieversorgern werden wollen. Bitte gib mir 10 Ideen für YouTube-Shorts, um dieses Produkt zu bewerben.“ 👈

Wenn du bessere Ergebnisse haben möchtest, gebe den Prompt:

👉„Gibt es weitere Informationen, die ich dir geben kann, um diese YouTube-Shorts zu verbessern?“ 👈

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👁 Um qualitativ hochwertige Texte zu bekommen, braucht es oft noch ein wenig Zusatzinformation. Denn bedenke, bei ChatGPT handelt es sich um Machine Learning. Es sollte sich aber nicht so anhören.

Darum gibt es noch diese zwei Prompts, um die Tonalität eines Textes zu optimieren:

👉 „Bitte achte darauf, dass deine Antwort auf meine nächste Aufforderung den angegebenen Stilrichtlinien folgt: Er sollte klar, einfach zu verstehen und prägnant sein. Er sollte authentisch und menschlich klingen. Er sollte Energie vermitteln und zum Handeln motivieren. Er sollte lebendig und dynamisch wirken. Er sollte kompetent und gut informiert klingen. Er sollte zugänglich und freundlich sein und sollte keinen komplexen Fachjargon enthalten.“ 👈

Dabei belassen wir es aber nicht.

Ich will, dass ChatGPT noch mehr für uns tut.

👉 „Ich brauche deine Unterstützung bei der Verfassung eines Textes. Vorab bitte ich dich, einige Schreibbeispiele anzuschauen, um den gewünschten Stil zu erfassen. Nachdem du das gemacht hast, werde ich dir einen Beispieltext geben, den du analysieren sollst, und ich erwarte von dir ein “OK”. Dieser Prozess wird sich wiederholen, und du solltest jedes Mal “OK” sagen, bis ich “BEREIT” sage. Dann sollst du den Stil und Tonfall in ein paar Sätzen zusammenfassen, bevor du für mich zu schreiben beginnst.“ 👈

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Ebenfalls möchte ich nicht verschweigen:

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Bei ChatGPT im Marketing kämpfen wir noch stark mit Qualitätsschwankungen.

Das ist vor allem am Anfang der Nutzung von ChatGPT der Fall. Später lernt es mehr von dir. Außerdem solltest du nicht immer alles glauben, was der Chatbot dir erzählt, auch wenn es logisch klingt. Selbst wenn du gute Anweisungen gibst, ist es trotzdem wichtig, dass ein Mensch den Inhalt überprüft und bearbeitet. OpenAI ist sich dieser Einschränkungen bewusst und spricht offen darüber.

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Bei allem Hype um ChatGPT in Marketingkampagnen gilt es dennoch Risiken zu beachten.

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Datenschutz und Ethik in Verbindung mit ChatGPT-Marketing

Es gibt aber nicht nur großartige Möglichkeiten der Anwendung, es gibt auch Risiken von ChatGPT. Schließlich handeln wir mit großen Mengen an Daten.

Wenn Firmen es im Marketing verwenden, müssen sie die Datenschutzregeln beachten und sich Gedanken über ethische Fragen in Bezug auf künstliche Intelligenz machen.

Marketer müssen aufpassen, dass sie mit Kundendaten gut umgehen und sie nur für legitime Zwecke nutzen. Es ist wichtig, dass die Kunden erst zustimmen, bevor ihre Daten gesammelt oder bearbeitet werden. Außerdem sollten nur die Daten erfasst und bearbeitet werden, die für die Marketingkampagne wichtig sind. Die Kunden müssen darüber informiert werden, welche Rechte sie in Bezug auf ihre Daten haben und wie sie diese ausüben können.

Das hat sich auch im Zeitalter der Künstlichen Intelligenz nicht geändert.

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Fazit

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Chat GPT hat viele Möglichkeiten im Online Marketing, besonders für YouTube-Anzeigen, Content Marketing, E-Mail-Kampagnen, Recherche von Keywords, Social Media Beiträge und Chatbots.

Best Practices sind unter anderem die schnelle Erstellung von Texten. Das spart Zeit und Ressourcen, damit Marketer effektiv arbeiten können.

Trotz aller Einsatzmöglichkeiten von ChatGPT darf man darf die Risiken bei der Nutzung nicht vergessen. Datenschutz und ethische Fragen sind wichtig und die Qualität der Inhalte kann unterschiedlich sein.

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Es ist wichtig, dass die Texte von einem echten Menschen überprüft werden, um sicherzustellen, dass sie den Standards entsprechen.

Die Möglichkeiten von ChatGPT sind vielfältig und man muss noch nicht mal programmieren – dennoch muss man es richtig nutzen. Dann kann es helfen, die Strategien effektiver und effizienter zu machen. Wenn wir die Möglichkeiten und Schwierigkeiten im Auge behalten, können wir das Beste aus dieser Technologie und Tools wie ChatGPT herausholen und dabei auch verantwortungsbewusst und ethisch handeln.

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Über die Expertin für YouTube Anzeigen, Miriam Betancourt

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Weitere Lesetipps für Kampagnen auf der Videoplattform YouTube

[/fusion_text][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” font_size=”20″ fusion_font_family_text_font=”Inter” fusion_font_variant_text_font=”400″ text_transform=”none” animation_direction=”left” animation_speed=”0.3″]

– Der ultimative Leitfaden für Videoanzeigen – Werbung schalten für Einsteiger

[/fusion_text][fusion_text rule_style=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” font_size=”20″ fusion_font_family_text_font=”Inter” fusion_font_variant_text_font=”400″ text_transform=”none” animation_direction=”left” animation_speed=”0.3″]

– Der YouTube-Kunden-Anziehungs-Code

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Lerne aus meinen Erfahrungen

Ich habe viele Höhen und Tiefen erlebt und möchte mein Wissen mit dir teilen, was tatsächlich funktioniert

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